Has Home Interior Design Thinking Caught Up With The Internet Company Explosion?

November 11th, 2009 by Bruce

A typical busy North American office
Image via Wikipedia

It’s not exactly a new concept this, arguably common option, to work from home. As such, one would expect that seeing an opportunity, residential products, services, design and even homes would have begun to adapt to the ever increasing requests of a growing body of possible customers who would like to work from home. These people who are working in an Internet Business through online jobs have a requirement for an setting that suits their everyday life and their work needs too.

It’s true, there are a number of products on the market that are produced for those people who Work From Home but it’s fair to say that the offer is fragmented and it takes a level of skill in construction, IT and ergonomics to produce a suitable domestic setting from which one could run an internet organisation. Most people only manage to offer a small amount of the facilities necessary to be comfortable and dynamic.

The brief for a domestic office set up should be generally similar to that of a normal office or corporate workspace. A resident worker needs power, data and a place to sit and a surface to work on as a bare minimum. Add into that the requirement for social interaction, ad hoc meetings, team work and areas for focussed working and the brief starts to look very similar.

The easy and least productive answer to meeting these requirements is to provide a desk, seat, pc, telephone and data connection. On the face of it these pieces of kit will provide the necessary vehicle in (or on, or through) which people can deliver their output. The real question is how does one provide for the rest of the criteria and how do we use advancements in construction and technology to support the requirements for people who work in Online Jobs?

Firstly, let’s deal with the workplace itself. Does it need to be a desk? In a ordinary domestic situation would a desk be an appropriate piece of furniture ? Technology gives us laptops and telephone headsets and the ability to work anywhere on any fixtures. Add to that wireless printing and a web cam and really the office, as was, is now built totally around the person as opposed to a location.

Of course, in these days of corporate responsibility, the idea of using a laptop for long periods of time would give Human Resource and Insurance teams a problem, but the reality is that what we have through technology is a new concept and what we would expect to see is new furniture designs to solve the ergonomic issues.

Secondly, there is the matter of privacy, sound and environmental comfort. A voice conference in a house full of playing children is not encouraging to productive work. Will we begin to see new homes provided with separate space for working? Possibly dealt with as an extension, a loft or even a stand alone unit in the garden.

Whatever the ideas the market is there already and the design industry has yet to react to it.

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Home Working – is it unacceptable or the ideal plan for manager and employee?

November 2nd, 2009 by Bruce

Ever since the early 1990’s specialists from various areas of the workplace industry
(property, IT, behavioural) have been tantalizing us with the new world where most of us Work From Home. This new world order based on the growth in technology and a new generation of Internet Business entrepreneurs has promised lots but in reality would seem to have failed to deliver.

Firstly, the idea that a large number of us would in fact have what amounts to online jobs has not taken place. The definition of online jobs in this instance is not typical, the model developed by workplace experts would see the vast majority of corporate employees employed to work from home, connection to the office would be via their desktop. While in most cases these people would have dealings on a regular basis with management and team members they would in actual fact carry out their everyday jobs via the computer, therefore in essence they will have Online Jobs.

The reality of how working patterns have distorted is however, somewhat different. There is no doubt that there has been a rise in flexible working, by which is meant the capacity to work in a number of different places and a degree of choice and independence displayed by the employee in selecting the most right location for that work but whatever the developments in technology, broadband availability and changes in management traditions the sea change just hasn’t happened.

There are a number of explanations why not. Firstly, while development in technology have made remote working possible, changes in the nature of work have made it disagreeable. Workplace behaviourists have seen that the vast majority of office based workers now renamed as knowledge workers, produce output notions, services and strategies. In order for them to work effectively they need contact.

Secondly, the quantum of the effect of flexible working behaviours has been impractical to verify. So while the property costs and benefits are easily calculated the real benefits in terms of the contribution to core business of the organisation can not be evaluated, even in the case of an Internet Business, where the entire transaction takes place online, there is still a case for co-location and relations which cannot be proven or discounted.

With these two competing factors the growth of flexible working has been unhurried and until workplace industry can show the benefits of productivity or make a solid case for no human contact then it is unlikely we will see the promised sea change in working patterns and behaviours.

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Internet organisations are altering the established workplace entirely, allowing employees to select their working environment

October 31st, 2009 by admin

Although it appears conflicting, flexibility in the use of office space and the ability to Work From Home can be maximized, while allowing the working environment to become more remote. This is particularly the case in the areas that support online jobs or are concerned with internet business.

This cannot happen without an innovative vision of the work place, whether that be the typical office or any other workplace (including the percentage of employees who now regularly Work From Home). The flexibility of today’s company, especially where the habitual business model has been replaced with the newer Work From Home model, increases when fewer things have to be wired in, moved around or set up in the first place. By connecting the business loosely with its site, efficiency is maximized. This is a requirement when the company concerned is running an internet business and the bulk of the production is provided via Online Jobs.

Most offices thinks about their office layout with the idea that special environments have to be created for specific users. Every time an organization changes, the users move and the office environment is adjusted. This approach becomes more expensive, the more frequently changes occur. There is a new concept emerging, which in the built environment consists of offering defined work places with a clear purpose in the best suitable (not necessarily the smallest) place. However there is also a parallel model which promotes the idea that all future businesses will in fact be an Internet Business. Instead of trying to provide physical workspace for their workforce an internet business seeks to support online jobs by creating virtual space which enables their workforce to work from home whilst still remaining part of the company.

In an Internet Business model the word “place” takes on a different significance. It is where work is produced … not where the employee is actually located. A strange concept which would see, for example, the “place” this comment is produced is in a digital software application. All Online Jobs for instance would then be viewed in this way and we accomplish a disconnect between the activity and location. This is something completely fundamental to the expansion of the internet business model and local economic model that sees a rise in the number of online jobs provided by workers who Work From Home.

The internet business model sees the worker organize his work and decide when, with whom and on which media or work place something should be done. Depending on the nature of the employment and the style of work, the user opts for the best media or work place, to suit his individual needs. He can select from a range of differing work places including the chance to work from home.

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Working from home is often the best choice for online organisations and one regularly chosen by staff

October 29th, 2009 by Bruce

Over the last 10 years the numbers of internet business start-ups offering online jobs through a workforce who work from home has increased exponentially. Real Estate Managers have reacted to this by offering innovative office concepts, which minimize space use or decrease moving costs. This increased flexibility, which assists the new Internet Business model ( a model in which invention is not necessarily linked to the location of an individual) is idea for homeworkers. However more is required than just new office dividing concepts. The current developments require a new approach on the way that the organization connects with its environment.

In modern management thinking, importance is attributed to the amount of independence a staff member is given. In the internet business model, where a large number of employees have online jobs, some or all of them will Work From Home. This becomes evident in offering different work places, from which an employee may carry out there responsibilities. The problem is that as far as Online Jobs are concerned that position could be carried anywhere the employee can achieve access to the internet, cafes, libraries, boats, or what is now the “established” approach they could just work from home. Though freedom of choice is beneficial, the employee becomes responsible for choosing the optimal place to work.

From the point an employee is made independently liable for the results of his work, he will stipulate the best possible work setting and within many organisations that follow the Internet Business model the choice of that employee will be to carry out their online job whilst working from home.

The key for the firm is to be able to meet that aspiration and offer the necessary support, facilities and equipment to allow that employee to Work From Home. A work station should at the very least be good in providing what it is supposed to. In the case of those employees who opt to work from home then the work place also doubles as a residence, with the usual needs that entails, such as guest accommodation, storage issues etc. Interestingly more and more organisations are finding that employees with online jobs who choose to Work From Home already have most of the facilities and spaces on offer as they merely fit in around existing needs.

The usual domestic dwelling has, in most cases, areas that are acceptable for focused work, screen based or otherwise which are of course needed for Online Jobs. They are also fit for relaxation and contemplation which is without reservation one of the key requirements for knowledge workers whether they work from home or in an office. The home alternative can often beat the office in these terms as, in particularduring the day, home can provide uninterrupted space.

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Manager Direct Marketing

October 3rd, 2009 by Bruce

Since the involvement of different kinds of variations in marketing it has become a little bit more complicated today than it used to be. Direct marketing is a type of marketing that sells its goods and services by direct communication between the suppliers and customers. Leaflets, telemarketing and emails are just a few forms of direct marketing to name.

A manager direct marketing will plan and coordinate direct marketing campaigns. Reaching its target audience for the lowest possible cost and with the highest effectiveness will be the bottom line of the duty of any manager direct marketing. Listing down a few potential customers will be the first step of direct marketing. As a manager direct marketing you will be responsible for making decisions on presentations, monitoring and preparing the work, controlling the budget and reporting the rate of success. Many responsibilities of a manager direct marketing could not be taught in advance, but should rather come from the individual’s ability of management and talent.

It is no need to mention that every company will look for a specific types of qualities in a manager to suit in to their firm and its environment. Motivation and self esteem are two important qualities for a manager direct marketing as he goes up the ladder in Maslow’s hierarchy of satisfaction. Deadlines and handling the pressure are almost a must for a manager direct marketing. You have to have good planning and analytical skill to be able to achieve the goals. Others will be more willing to accept your orders if you are an influential talker. It will be a definite plus point when it comes to direct marketing strategies.

Since a direct marketing manager job is given a lot of responsibilities to analyze and sell a product or service, it is needless to say their stakes are high too. This is where an individual who is more experienced and expoused to marketing aspects are considered to be more valuable than with just the educational qualifications. M arketing assistant, working in sales, public relations or telemarketing would be a better starting point to someone who doesn’t have the requirements to suddenly jump up to the management level, and with a few years of hard work will make you push p the ladder to a manager direct marketing.

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