October 2nd, 2009 by Bruce

Let’s talk about the script for the next step when you go to the location to talk to them about closing the deal. And sometimes it takes more than walking in and presenting your business card. Initially, there is a follow-up process and then other processes that come into play to actually close the deal on the location.

When you go into the location next, you want to close the deal on that location. This is where I am basically saying that I am almost getting close to closing the deal. These people have already taken my information. I have already followed up with the phone call.

They have invited me back to their company so that I can explain to them about vending services. Obviously, they are interested because there is a reason for inviting me back.

If the company already has vending machines there, you need to look at the machines to see what their situation is and if you can further assist them.

Honestly, as a vending operator, there have been times when companies have called me, and they have said, “Can you come in and help us? We have some problems.” Or, “We were looking at different pricing for our vending service, and we want better service, better pricing, etcetera. Can you come in?”

Well, I have been into big companies before. And I would look at the vending machines they have and the pricing. I would ask the person, “What is your service like?” What are they doing? And I would look at them. If I felt that I could not do better from say a price standpoint, I would just be honest and say, “You know what? It looks like you have some pretty good vending machines here.

The machines look good, the prices are set right, and if the guy is coming on a weekly basis or whatever to fill them, everything is all right.” Not many operators will try and come in here and undercut that. In short, undercutting that would be undercutting yourself.

But say you sell a can of pop for one dollar, and the other guy is selling a can of pop for one dollar. The only issue is, “Well, we just want a better price.” Well, you know you will be undercut because you are going to lose profit margin if you start down-pricing your products just to get the location.

The only time I would ever do that would be if the sales volume was really astronomical. I knew that I would still make a good profit margin based on the sales from the product from the machines. I am referring to a huge company. I don’t normally do that, and in some circumstances, I will just be honest and say, “I think you are doing fine as it is.”

Chris Robertson has been a successful vending operator for over 11 years. He teaches people across the globe How To Start A Vending Business in their own local areas. Get Chris’ Free Vending Report today and start learning how to make money in the vending machine business.

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September 26th, 2009 by Bruce

After you hand over the flyer or brochure, the receptionist just might state, “Well, you should really be talking to such and such a person, say Joan or someone else. She deals with the vending. Let me call her and see if she is available,” or “You can leave your information with us and I will get it to her.”

Here is the thing – when you are cold calling, if you are giving information to somebody and you’re leaving something with that person, ask for something in return – a reciprocal exchange of information. Just ask, “Who would you have me respond to or contact?”

Get their name and phone number with their extension. That is all. And then when you leave, write it down with the company name. In a few days, follow up with a phone call.

“Hey, it’s George from ‘Strafford Vending Services.’ I just thought I would call and see if you got a chance to look at my pamphlet – the flyer that I dropped off. I own a vending company here in town, and I provide vending services free of charge to local businesses.”

Try to get feedback with them and sort of work a rapport to find out what their situation is. Always ask questions. “Are you having any problems with your vending service provider? Are you happy with them?” “What are your needs? “Are you looking for anything?”

You can collect information that way. Cold calling is more involved. But from the script standpoint, it is about going in there and just being yourself and saying, “This is what I have; this is what I do”. The biggest thing is to point out some of the key benefits to them right away.

“The machines are free of charge. I set them up for free. Your staff can just simply buy products from the machines. I have a variety of different products.”

Another thing too a lot of times, I don’t even go to the front door. I go to the back, because I know that is where all the workers are. The day-to-day workers are there in the back or somewhere close-by, if I can reach them.

You can collect information from them. Say, “Hey, I’m a vending operator; I own a vending company in the area. Do you have vending machines already on the premises? The only way to find out is to ask. Right?

So there are a few different things that you can do to find out exactly what is going on at the location and sort of like a basic script that you can use to actually try and get the location.

Chris Robertson has been a successful vending operator for over 11 years. He teaches people across the globe How To Start A Vending Machine Business in their own local areas. Get Chris’ Free Vending Report today and start learning how to make money in the vending machine business.

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