September 21st, 2009 by Bruce

Often in this space, I explore a small slice of digital signage development, such as the role of digital signage in meeting the evolving media appetites of people; the ability of digital signs to blend the functions of traditional signs with the interactive aspects of digital kiosks; or the potential of digital signage to command an increasingly larger slice of the media budget of marketers. Go to Sign Manufacturing for more information.

While those are important topics, this month I want to get back to the basics of digital signage -specifically why should professional communicators turn to digital signage to convey their important messages? Actually, there are several reasons, including:

-To increase a company’s visibility. One of the biggest problems retailers have when it comes to self-promotion is cutting through all of the marketing noise generated by every other business -be it on radio or TV, in newspapers and magazines or from competing store front signs. Digital signage can cut through those distractions by attracting and directing the attention of the most important potential buyers of all -those in a store who are ready to spend money on a purchase.

-To help solidify relationships with customers and vendors. Consider an auto dealership waiting room with customers seated waiting for their cars to be fixed. With well-positioned digital signage messaging -as opposed to an ordinary TV displaying a cable news channel- the dealership can promote special offers aimed at its captive digital signage audience as a reward for choosing to do business with the dealership. Or, in a corporate setting, a digital sign in the lobby can be used to welcome scheduled vendors, guests and other visitors as they arrive -a simple move that builds goodwill. Refer to Sign Installation for more information.

-To deliver critical information more efficiently. In times of emergency, an existing digital signage network can be a lifesaver, providing critically important messages alerting employees, customers and other patrons of exit locations, storm shelters and other vital information.

-To save time. Preparing a static, printed sign is labor-intensive, expensive and time-consuming. The same message can be created and displayed far more quickly with a digital sign. Add to that the recurring expense of printing new signs as needs change versus simply updating a digital sign with a few keystrokes and it doesn’t take long to begin earning a tidy ROI from a digital sign.

-To attract greater attention than is possible with static, printed signs. The other drawback of print is that it is static. Human brains are programmed for motion. Our eyes are automatically drawn to moving objects. Digital signs displaying full of motion video are dynamic not static. They tap into something that is innately human to demand attention and hold it.

-To increase the efficiency of employees. Imagine a small industrial plant where management wants to communicate vital information to hundreds of workers. Perhaps it’s production quotas vs. actual performance; perhaps it’s mean time between accidental employee injuries; perhaps it’s delivery information regarding vital components that are en route. In all of these instances -and others too numerous to recount here- digital signage has the ability to convey important information to a workforce that is vital to employees maintaining a safe, efficient environment.

There you have it -several reasons why digital signage is an important, effective communications alternative that professional communicators cannot ignore. Sometimes it’s good to get back to basics.

Digital Signage…
1) Can increase your company’s visibility,
2) Can help solidify your customer and vendor relationships,
3) Can deliver critical information more efficiently,
4) Saves time,
5) Attracts attention better than static signs,
6) Can increase the efficiency of your employees.

And, digital signage can be less expensive than what you are already using.

What do you think? Visit business signs for further information.

attention, Business, digital signage network, digital signs, Information, professional communicators, ROI, Sign, signage, traditional signs

August 22nd, 2009 by Bruce

In the world of business, visibility is an important element in increasing consumer awareness and interest. However, this is not solely relevant to the strategic placements of products in the market but also the location of the establishment and the attractiveness of the signages as well. The concept of signage branding brings to attention the significance of installing a highly appealing facade that would effectively compel potential customers to enter your establishment. This is yet another form of marketing ploy intentionally designed to increase the products or services presence in the market. Go to Sign Manufacturing for more information.

Signage branding does not only allow people to know your office location, but more importantly it will nature of give them an indication as to the nature of your business. It is a valuable form of advertising that should be given more attention and thorough deliberation. After all, it is you primary tool in attracting the attention of consumers.

To be able to create an effective signage branding, the principal consideration would have to be where to put up the signage. A badly placed signage could potentially defeat its main purpose. The most common placement of signages would be on the rooftops, the walls of the building, awnings or can even be made to stand alone in front of the commercial structures. Make sure that there will not be any trees or other materials could block the view of the signage, even for passing motorists. The signage should also be seen not only during daytime but also during nighttime as well, to be able to maximize its efficacy. Refer to Sign Installation for more information.

Another important consideration in putting up an effective signage branding is to treat it as a communication tool. First of all, the signages should be big enough to read even from afar, giving special attention to the proper blending of colors. Make sure that even at a considerable distance and even if they are mobile, people will be able to read it. As an important communication tool, your signage should be able to efficiently convey the message you want to get across. It would be best to keep everything short and concise at the same time create the desired impact.

There are some businesses that commit the common mistake of neglecting the importance of signages and allow it to develop into a dilapidated state. Dont make that same error. This is certainly a big blunder on the part of businessmen who want to exude a highly capable image. It would be a good idea if you can change your signages from time to time to keep the interest of the consumers and at the same time create an impression that your company is efficient and highly capable.

Corporate branding is the use of the companys name as a brand name of a product or service. Some examples include Coca-Cola or Pepsi. This practice is effective in building product recognition. However, corporate branding is more than just advertising and marketing. It involves those processes but, at the same time, corporate branding incorporates other strategies such as investor and media relations. Corporate branding requires the participation of not just the marketing group but top management as well. Visit business signs for further information.

attention, Business, business visibility, commercial structures, principal consideration, signage, signages, time, tool