October 24th, 2009 by Bruce

If you have invested in an online marketing service from a SEO Company you will have with a bit of luck been through a useful process of business and customer assessment. Ideally what should happen is that the optimization company spends time with you recognising and then valuing keywords, then decides how those keywords should be woven into your existing website. Next the process of making certain the correct coding is shown to the search engines is done, and finally the off page promotion of your site. At this stage you should start to see your website progressively improve in it’s Search Engine Placement positioning. It may take some time for the site to arrive at page one of the search engine page listings but in the end, possibly after a month or two, this should occur.

Once it is, sales will not usually increase at once, unless you have a commodity based product. However over the coming weeks visitors numbers to your site will increase seriously. Searchers become farmiliar with seeing you on that first page, book marking you for future reference and sending your link on to colleagues or friends. It is then that the sales or enquiries should start to grow, and it could be anything from one to six months after the success of your search engine placement depending on what type of purchase you are asking clients to make.

With any luck discussions about how quickly the benefits of the online marketing drive would be seen were part of the service received from the Search Engine Optimisation Company. If this was not the case or if these timescales look as if increasing even after getting page one ranking it could be time to evaluate the way you website is working. Re-visit the keywords identified to make sure that you are targeting the precise customers and re-check competitor sites to see if you have been left behind in any area. Online Marketing is a continuous process, if the page one listing is not delivering extra business in to you in the predicted time frame it may be that the service has been below standard; your industry has transformed in the time taken for the campaign to achieve it’s goal; or just that the design of the website is not helpful to bringing that custom in.

It may be the error of the Search Engine Optimisation Company or it may be down to other circumstances either way the best course of action in this situation is to get back in touch with your contact and ask for a detailed explanation.

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October 17th, 2009 by Bruce

In the current economic situation it is widely know that most businesses are being forced to cut costs in order to stay safe. One of the first pots of money to be reduced is often the marketing one as the impact of cutting it is less obvious than a lot of the others. The penalities are often only seen further down the line and to cash strapped organizations it is frequently the easiest conclusion to make.

Only the most cost effective marketing can therefore be undertaken but are marketing companies aware that the more cost effective option is Online Marketing? As internet purchases continue to grow greatly in the vast majority of product areas this must certainly be the best area for most to spotlight their concentration, and any reduced marketing budget on.

However marketing professionals are not liable to be skilled in the new techniques of search engine optimization, frequently the most cost effective way to promote your business on line. They are more likely to be using pricey and sometimes less than productive “pay per click” services if they have even considered growing customers from their website at all.

One alternative they may consider at this stage is to consult their web designer, a mothod that may sound, initially, quite shrewd. However the web designer is as a rule very focused on the technical performance of the website itself and not used to considering the needs of a customer and how they may be drawn to the site. Their abilities lie in their coding not in client behavior analysis. So other options for the Marketing Professionals are to either procure the SEO service from one of the Search Engine Optimisation Company providers advertising on the internet of course, or alternatively bring the skills into the company.

There are some very good search engine optimization courses available now and the organization should consider either placing one of it’s current staff through such a course or on the otherhand taking on a new member of staff who has equipped themselves with the skills in optimization via such a course.

Investment in training in this testing climate may not initially seem sensible but taking into account the huge benefits that can be achieved by good Search Engine Placement results at relatively low costs it may be that there is soon a large demand for people trained in this new skill. This in turn could open up new career opportunities for many people who would not have considered the internet a suitable setting for their new career.

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