September 20th, 2009 by Bruce

Over the past couple of years there has been a huge amount of information on the subject of the attraction marketing blueprint and the reason it is so essential for attracting more prospects to your leads funnel.

This renegade blueprint first materialized in 2007 and was taken advantage of by lots of MLMers. They saw the potential to harness the power of the internet in order to generate a steady stream of prospects to their network marketing business.

However, there has been a definite downside and that is many who failed at network marketing offline suddenly gravitated to the online environment thinking it was the answer to their prayers of avoiding having to talk to anyone. The truth is, it’s relationship marketing and to really build a strong foundation to your business at some stage you are going to have to communicate with your people.

Let’s take a look at the benefits of attraction marketing and how it can help you.

Attraction Marketing Blueprint

Attraction marketing is based on the ability to effectively target prospects. Most important of all, these prospects will start to actively seek you out for further information. How does this differ from the old offline ways of working?

You don’t have the random hit and miss method of finding prospects to worry about. This cuts down on the amount of rejections you receive which has probably caused such a high rate of failure in the network marketing world. Many get rejected so many times they see no alternative but to quit their business.

The great thing about a blueprint for attraction marketing is that you can cut down rejection. Your message will be placed in front of those who really want to listen. From that point on you can forget the sales pitch and start providing your audience with training and education and give them useful information they can take away and implement in their business.

The process isn’t just about attracting a prospect to your business. Look at this scenario – two network marketers decide to implement an identical attraction marketing plan in order to attract prospects. One of them starts immediately with the sales pitch. The other marketer decides to provide prospects with training on article marketing or a report on how to get great results from web 2 properties or a guide on how to create a promotional blog.

One more thing though – while the renegade attraction marketing blueprint is a more attractive way to prospect in network marketing don’t dismiss entirely the old offline methods. Think about utilizing pre-sell tactics offline and watch your rejection tally lessen dramatically.

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August 5th, 2009 by Bruce

If you are after relationship marketing tips then you need go no further than ingraining in your sub conscious the fact that creating relationships with your prospects rather than pitching them is the best way to guarantee sustained growth over the long term.

But the problem is, most network marketers are still missing this point. It seems the internet has given network marketers the excuse to try and build their business without any contact with their prospects.

This is simply a fallacy and while you can automate your business today to a certain degree you still need to be in contact with both your prospects and the people you sign up in your business.

Does this make sense? It seems most are viewing the internet as a cop out in actually having any contact with people. You see, one of the biggest fears we have is being rejected and this leads to a strong degree of wanting to avoid having to speak to people. But if you don’t contact people in this business then how do you expect to grow it?

Attraction Marketing Gone Mad?

It’s a fact that automation in today’s network marketing world has given us the chance to build our businesses much quicker that simply spending all your time prospecting people one at a time off line.

Be warned – if you think you can completely automate your network marketing business and expect to grow it with a solid foundation think again. It will surely come crumbling down around you!

If you’ve read Ann Sieg’s attraction marketing blueprint then read it again. If you haven’t, then you need to get yourself a copy of The Renegade Network Marketer. Yes, it lays out a blueprint for attracting prospects to you by using the power and the far reaching effects of the internet but this doesn’t mean you don’t have to have any contact with your prospects.

You do and without this interaction then you’re just another blip on the internet network marketing radar without a face or a voice. Sure you’ve got them into your sales funnel and may have provided them with some information for free but unless you’re communicating with them via email, phone, Skype or any other means, then the chances they’ll quit your business are just as high as someone who brings a prospect into a business offline and expects them to run with it.

Won’t happen! Relationship marketing strategies rely on creating a bond between you and your people and the best way to do this is to make yourself available to them, preferably by phone but at least by email. Start doing this and watch your internet network marketing business take root and thrive!

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