September 29th, 2009 by Bruce

What exactly is meant by formula for attraction marketing? Well, network marketers are hearing a lot about attraction marketing right now and for most it will seem very confusing.

Most network marketers have only been taught one method of attracting prospects and that involves chasing family and friends and this in turn is taught to their downline. But once you enter the blueprint for attraction marketing these methods are pretty much redundant. Does that sound difficult to believe?

This article will look at the attraction marketing process in more detail and why it has become the preferred method of generating prospects for most network marketers today.

Attraction Marketing Formula

Rather than trying to find prospects how about the prospect finding you? In this business that might seem like a strange concept, but it is reality. Prospects do actually seek you out and request more information from you. However, a common mistake that a lot of people make is to give prospects the hard sell the moment a prospect enters their leads funnel.

This is a bad move. Why is that? Well, people generally hate the hard sell and being pitched to. If you put yourself in their position you will probably feel your defense barrier rise. People resist the pressure of a hard sales pitch and usually move on elsewhere.

Instead, how about you choose to educate and teach your prospects? For example, you could show them how to go about growing their business and running it successfully or how to create more opportunities and generate prospects. You could show them how to formulate a good business plan that they can take away with them and implement in their own business.

Formula For Attraction Marketing Techniques

What you see here are just examples, but hopefully they will give you an idea of this different approach. If you lead with the how to instead of the sales pitch you will have more chance of a prospect being more receptive to your message. A prospect who has never met you before will naturally be cautious and you need to gain their trust.

The fact is that education and teaching sells. People are drawn to those people who are able to teach them something useful and who appear knowledgeable on the subject. Look back on the meetings you attended in the past. Try to remember the impression you had on those conducting the presentations. Were you attracted to what they had to say because of their good looks or was it their teaching ability?

This is an attraction marketing technique that you might not recognize straight away, but when you do you will see how powerful it can be and how it could change your business overnight for the better.

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September 21st, 2009 by Bruce

The power of Network marketing articles to grow your prospect list cannot be overestimated. Why do articles attract prospects? Simply because they train and educate and the secret to growing a strong prospect list in MLM is teaching.

Articles are a great bridge between you and your prospect. They are an introduction to your world and the prospect can tell a lot about you by simply reading your content. That’s why it needs to offer tremendous value, even stuff a reader can take away and use without being charged for. Do this often enough and people will be clamoring to join your business.

You see, by using content to teach your prospects you are saying to them if you join me then I will help you build your business. This is a strong message and they have already had a taste of your abilities as a mentor.

Positioning Your Article

Your network marketing article needs to attract the eye of the prospect immediately. The content could be the best in the world but unless your article has an attractive feel about it many will opt to look away. Here what you should do:

1) You need to avoid writing your piece so that it looks like a huge expanse of words. This means you should use regular paragraphs throughout your article. Whilst the information you provide may be fantastic, the reader may easily be put off if the article looks like a lot of hard work to read.

2) You should keep paragraphs to no more than a couple of sentences in length. The article needs to look easy to read and If spread out correctly will appeal to the reader and encourage them to read the complete article more so than an article that only contains a couple of paragraphs.

3) Content that has been submitted. Make notes about the articles that immediately grab your attention and that you would like to read. You will probably be attracted to those that contain several paragraphs rather than the ones which contain only a couple.

4) If you look at this article you will notice how it is broken up into a number of paragraphs and this is what is meant by visually appealing. Whilst the content itself is essential and is focused on teaching you the correct structure of the article, it has also been written so that it is easy to read.

5) If the article was only a couple of paragraphs would you want to read it? The answer is probably no and the truth is that whilst this information will increase the amount of readers who choose to hang around and read the content, the fact that it is an effort to read will put off most.

6) Network marketing articles need to be able to educate the reader and be the launching pad for your attraction marketing process as taught by Ann Sieg in The Renegade Network Marketer. Once you have grasped this concept you will start to see a steady increase in the number of people who read your content and follow your web property links.

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