October 20th, 2009 by Bruce

Do you offer good customer service as part of your business? Depending on which company or employee you ask, the answer is sure to be different. Although our opinions certainly differ, no one has to ask; why is customer service important? We all want the service we receive to be polite, quick and high quality. Having worked in customer service jobs for over eight years, I can tell you that it is sometimes a stressful and thankless business. However, when you know that the way you treat your customers could be the difference between having enough tips to pay the bills, you do not think twice about how important customer service is. Believe me, you already know.

My first job was at a Chinese restaurant. The owner was my best friend’s father. He asked me a question before I started; why is customer service important? He had a strong Chinese accent and I did not understand what he said. Thankfully before I had time to answer he had become too busy. My friend told me what he had actually said and I thought it a silly question. While I did have trouble conversing with my new boss, I didn’t have any difficulty learning the value of good customer service. I only had to mess up a couple of orders to realise. When the hungry patrons got angry, I got no tip.

Working in shops and bars over the next few years confirmed why customer service was important. Remember, angry customers means no tips. When you work positions like these, you want and need the gratuity. It’s basically your pay check.

Big businesses need to take the importance of customer service in to consideration as well. Every employee should be aware that the way they deal with your customers will affect how many sales you make or the profits you see at the end of the financial year, and business speakers can teach them this. Business speakers understand the importance of good customer service as they base their own company’s success on their ability to give good service. Your business will only see large profit margins if they offer good service. So now when you ask why customer service is important you see that it is because it results in happy staff, happy customers and happy accountants.

Business, business speakers, Company, customer, employee, good customer service, importance of customer service, profit margins, service