September 20th, 2009 by Bruce

Over the past couple of years there has been a huge amount of information on the subject of the attraction marketing blueprint and the reason it is so essential for attracting more prospects to your leads funnel.

This renegade blueprint first materialized in 2007 and was taken advantage of by lots of MLMers. They saw the potential to harness the power of the internet in order to generate a steady stream of prospects to their network marketing business.

However, there has been a definite downside and that is many who failed at network marketing offline suddenly gravitated to the online environment thinking it was the answer to their prayers of avoiding having to talk to anyone. The truth is, it’s relationship marketing and to really build a strong foundation to your business at some stage you are going to have to communicate with your people.

Let’s take a look at the benefits of attraction marketing and how it can help you.

Attraction Marketing Blueprint

Attraction marketing is based on the ability to effectively target prospects. Most important of all, these prospects will start to actively seek you out for further information. How does this differ from the old offline ways of working?

You don’t have the random hit and miss method of finding prospects to worry about. This cuts down on the amount of rejections you receive which has probably caused such a high rate of failure in the network marketing world. Many get rejected so many times they see no alternative but to quit their business.

The great thing about a blueprint for attraction marketing is that you can cut down rejection. Your message will be placed in front of those who really want to listen. From that point on you can forget the sales pitch and start providing your audience with training and education and give them useful information they can take away and implement in their business.

The process isn’t just about attracting a prospect to your business. Look at this scenario – two network marketers decide to implement an identical attraction marketing plan in order to attract prospects. One of them starts immediately with the sales pitch. The other marketer decides to provide prospects with training on article marketing or a report on how to get great results from web 2 properties or a guide on how to create a promotional blog.

One more thing though – while the renegade attraction marketing blueprint is a more attractive way to prospect in network marketing don’t dismiss entirely the old offline methods. Think about utilizing pre-sell tactics offline and watch your rejection tally lessen dramatically.

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August 26th, 2009 by Bruce

Most network marketing tips today seem concentrated on online prospecting. This is all well and good but the truth is, unless you are still recruiting offline you will be leaving plenty of money on the table.

Remember, just one missed opportunity can literally cost you millions. That’s not an exaggeration. And that leads into the following article which highlights two of the biggest mistakes people make offline.

JUst because we are now in the internet network marketing age that offline prospecting has gone the way of the dinosaurs. You’d be sadly mistaken for thinking so. There are so many opportunities in the offline prospecting world caused by the current state of the economy that casting a net only online means you will more than likely miss the “big fish.”

There are two glaring mistakes reps make when prospecting. You’ll probably recognize these and when you correct them, the results can literally turn your business from a stalled car into a fully loaded racing machine.

MLM Tips

#1 This is a huge network marketing tip…stop chasing parked cars. This is a huge boo boo reps make. They continually pin their faith in one or two prospects. It’s like their mission in life to get these people to join their business. When should you start accepting no or no shows as proof that they are not interested?

I hear…”But their excuses are legitimate. It’s not their fault they couldn’t make it. They really are interested; they just need a little time.”

Here’s the truth – the best thing you can do is let them go. Yes it’s going to hurt but realize this…dogs do not chase parked cars. They don’t. Dogs love to chase moving targets. You should do the same in your business. That is, people who are going places and who are go-getters. So stop pinning your faith in that prospect who keeps standing you up and leaving you “stranded at the altar!”

#2 Share your business with others. But wait a minute, isn’t that what we are supposed to be doing? Yes, share your business – it’s so simple yet most don’t.

Let me give you a scenario. You just got yourself a brand new car. It’s a pricey import and you’re pretty excited about it. What’s the first thing you want to do? Share it with the people you know. Or, you’ve just been shopping and you found this beautiful outfit and can’t believe how much of a discount you got. Again, first thoughts would be I’ve got to let the girls know about this.

You’ve just started a new business and it’s in the relationship marketing niche. Share it. It’s the same principle. Remember these two network marketing business tips and apply them on a regular basis and watch not just your enrollments increase, but the number of quality recruits you sign on.

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