September 26th, 2009 by Bruce

The concept of a business card has been a powerful tool for companies and individuals for a long time. But did you know that during the reign of King Louis XIV they were being used? Or that early business cards were made out of copperplate? Here we look at business cards and how they have been developed throughout history to how they are used today.
Before business cards came around in business, trade cards were used in all parts of England during the 17th Century in London. They were used to advertise businesses and provide a map to the potential customer. As street numbering did not exist at this time, so the map on the trade card would be the only way people would fine a merchants store past chance. Please visit Business Card Design Toronto for more information

This method of advertising soon became extremely popular as newspapers at this time were not particularly developed and some people could not read. The first types of these trade cards were printed on woodcut but by the 18th century they were engraved on copper plating. Up until the 19th century all trade cards were only done in monotones and with very simple tints. It wasn’t until the growth of companies in 1830 that some coloured trade cards were available in Europe.
In the 19th century the distribution of newspapers was far better and made communication this way much more practical, so advertising within this media became far more popular. More businesses started using periodicals and papers than the trade cards as it was far cheaper so eventually the trade card industry began to be used less and less.

Visiting cards were also present during Louis XIV’s reign and were known as ‘Visite Biletes’. These cards were about the size of a playing card and users signed them with promissory notes and other little messages. Eventually these little cards ended up developing into greeting cards if they were not introducing individuals in all of their glory.
By the 19th century within Europe these ‘visiting cards’ had travelled further than the French courts and made their way to both America and Europe. Any middle class lady or gentleman was expected to have their own visiting card or calling card, in which usually they were decorated with coat of arms and advertised the individual. Please visit Post Card Design Toronto for more information

America was slightly different from Europe in that there were two different forms of cards, either the visiting card which were used more in social situations for the upper classes. This gave proof that associates had met with introductions whereas the business card was used solely in all classes to promote business. Both men and woman had these cards yet if somebody used a business card in place of a visiting card it was considered very poor taste as a social visit was not meant to be a business opportunity. Often business cards left with servants indicated that you had called to a collect a bill.

Today business cards are used readily in order for people to be able to contact certain individuals within companies and the actual company itself. They allow for people to communicate with an associate and then give them a clear and concise way of contacting them again if they are interested in business. Today cards are often colourful and quirky to catch the eye of potential customers and leaving a business card on a social visit is no longer seen as inappropriate. Please visit Magnet Design Toronto for more information

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August 23rd, 2009 by Bruce

Zero Friction Commercialise is one of the freshest intersections to sweep across the net selling world zero friction marketing review. But who is the creator of this program and is he the really deal? In this article I am not going to talk about or review this product in any astuteness, this is about the man behind the course.

Lets get pointed into it and talk about the creator who is, Saj Purkayastha.

First up this guy is only 25 years old and he occupy in the UK zero friction marketing review. Yes, a familiar Englishman like myself! He is established in London and truly up until the last 12 months or so has been hopeless much black.

He has went for individual years as an consort trafficker and has been very successful at it too. In the early days he carries it was a lot simpler to make large sums of money from consort marketing and new product launches. But competition has become stronger and Google have put individual restrictions on the affiliate marketing world, that too, have created a few challenges here and there.

Saj P kept his head below the parapet for a while and started to step into the limelight with 2 products he released with the well identified Alex Goad. These were ‘Affiliate Payload’ and ‘Four Tier Annihilation’. Both were very good and made a lot of people a lot of money, not to mention that they became best vendors on ClickBank.

So from his history of ‘how to’ marketing productions, this guy looks to acknowledge what he is doing.

Why is he emotional another product?

Well it appears that this guy has a lot of esteem for other marketers and his introductory pupils. He believes that a lot of somebodies are getting left bottom or even trampled on by some of the top guru traffickers.

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