Superb Ideas On Taking On Assistance For Video Marketing
December 26th, 2010 by Bruce
When it comes to video marketing, there are several options for outsourcing.
You can hire a virtual assistant consultant to …
• Create videos using a script you provide.
• To take the recording of your own voice that you have supplied and make a slideshow.
• To do the entire project from start to finish.
You can also hire an actor to be you.
Looking for Actors.
Sometimes your area of expertise calls for a “talking head” or demonstrator, but for a number of reasons you don’t want to fill that role. Maybe you are extremely self-conscious about being on-camera (and I haven’t been able to convince you to just get over yourself yet). Maybe you don’t accurately represent your target market (for instance, if you make breastfeeding cover-ups for nursing mothers, and you’re a 40-year-old male). You might just be realistic and understand that somebody else would be far better at getting across your point than you are. For any number of reasons, finding an actor to represent your public facing persona could be the way forward for you, if you don’t want to do it yourself. The same kind of philosophy can be applied to virtual assistants as voiceover artists, as well.
These are some of the questions you might find that you need to answer when you are looking for an actor for a video project:
Where on earth do I find an actor? You never know, the best person to actually do this for you might be living under your own roof! Be realistic, and only take on a family member if this is going to be a comfortable experience for you both and you don’t find yourself having to repeat your instructions and do an endless number of takes to make it work.
Aspiring actors can also located online, through Craigslist.com or industry networking sites, as well as forums and websites dedicated to video marketing. Business colleagues or friends may have worked with somebody in the past and can recommend them to you, while you could always look at some YouTube videos to see if you can find somebody with the skill set you desire and then get in touch with them to see what they think. Seriously consider hiring a specialist virtual assistance actor for your intended purpose.
What should I charge? The fee you will pay can vary from free, to several hundreds or even thousands of dollars. What about trading your services instead of paying cash? Can you create a website or perform writing or editing in exchange for some on-screen work? Maybe they would work in return for a free copy of the product that you sell? This is a great way of padding your bottom line.
How do I know they’re any good? Professional actors should have portfolios of their work for you to review. Check out the references. For amateurs, you may have to just give it a go and see if they have what you need. Don’t hesitate to fire someone if they’re not coming across as you desire, and they’re unable or unwilling to make the changes needed to make the grade. This is, quite literally, the face of your business, and you can’t afford to put out sub-par work.
How do I work with them? The exact operations will depend on who you choose and where they are located. It will cost you much less if you take on the actual production of the video shoot and give the feedback right there and then, or you should set aside a lot more if you want somebody else to do this element for you as well.
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