October 5th, 2009 by Bruce

Many individuals come into network marketing dreaming home based big money business dreams. However, overtime the dream begins to fade after they have heard the word no, too many times. This is where the top network marketing achievers come in, because they are the visionaries. Top network marketing achievers are leaders. They see the big picture, and they help the team see the picture, with all its colors, smells, and magic. Like the title of one of network marketing’s history books top network marketing achievers embody, The Dream That Will Not Die (Conn, (1996).
The minute a network marketer gets his or her first recruit he or she has a greater reason to work harder. That network marketer is now a leader with someone to encourage and with whom to share the vision. That is what leaders do.
In the leadership classic titled, On Being Coming a Leader by Warren Bennis (2003), one can find the basic ingredients of leadership. These basics apply whether one is working in a traditional organization or if one is working a home based big money business like network marketing. Listed below are some of Bennis’ (2003) leadership basics. For more information on marketing & Business Card Design Toronto please visit us

The first basic in leadership is a guiding vision. Top network marketing achievers know what they want to do professionally and personally. These leaders persist through setbacks and failures.
The second basic ingredient is passion. A leader loves his or her home based big money business and loves doing it. Some call it enthusiasm, but no matter what one calls it, a leader cannot wait to start everyday doing the activity that will give him or her the outcome he or she desires.
The most important ingredient of leadership is integrity. Leaders know themselves. They know their strengths and weaknesses. They are honest with themselves and face their problem head-on. If they have to change to succeed, they do it. They do not pretend to be something they are not. They work as hard as everyone on their team does. They say what they mean and mean what they say. Integrity is the basis for trust; trust is a by-product of integrity (Bennis, 2003).
Curiosity and daring are also basic ingredients of leadership according to Bennis (2003). Paradigms shift and technologies change and only through leadership that is curious and daring can positive change take place. A leader’s curiosity keeps him or her pursuing new ideas and technologies that will improve their home based big money business efforts. Top network marketing achievers are daring and curious leaders who learn new things and pass the information on to team members. For more information on marketing & Postcard Design Toronto please visit us

Personal Leadership
If one were new to network marketing, or not performing at the level one would start with personal leadership.
1. Are you a good follower? Are you working your network marketing business the way you want should, and doing the things your leadership (upline) is recommending?
2. Are you treating your business like a business or just a hobby? If you are not serious about your business and treat it as an after thought then expect your family, friends and down line to do the same. Devote time to your business every day. One hour every day is better than one full day here or there.
3. Are you taking responsibility for your businesses outcomes? Do you talk to one person a week and expecting to build a team? Remember the numbers facture, become open to using technology to communicate with larger numbers of people. Think out of the box, and remember to curious and daring. For more information on marketing & Magnet Design Toronto please visit us

Leaders start within by being the kind of team member they would like to lead. Remember if one cannot follow, one cannot lead. One must have passion for ones product, company and network marketing. Top network marketing achievers love their company, product and network marketing. Top network marketers know nothing happens in America until someone sells something to someone else.

Reference:
Bennis, W. (2003). On becoming a leader. New York: Perseus Books Group
Conn, P. (1996). The dream that will not die. Boston: Commonwealth Book.

America, Bennis, Boston, Business, business card design, business dreams, GroupConn, leader, leadership, marketing, Network, network marketer, New York, P., Perseus Books, W., Warren Bennis

September 26th, 2009 by Bruce

The concept of a business card has been a powerful tool for companies and individuals for a long time. But did you know that during the reign of King Louis XIV they were being used? Or that early business cards were made out of copperplate? Here we look at business cards and how they have been developed throughout history to how they are used today.
Before business cards came around in business, trade cards were used in all parts of England during the 17th Century in London. They were used to advertise businesses and provide a map to the potential customer. As street numbering did not exist at this time, so the map on the trade card would be the only way people would fine a merchants store past chance. Please visit Business Card Design Toronto for more information

This method of advertising soon became extremely popular as newspapers at this time were not particularly developed and some people could not read. The first types of these trade cards were printed on woodcut but by the 18th century they were engraved on copper plating. Up until the 19th century all trade cards were only done in monotones and with very simple tints. It wasn’t until the growth of companies in 1830 that some coloured trade cards were available in Europe.
In the 19th century the distribution of newspapers was far better and made communication this way much more practical, so advertising within this media became far more popular. More businesses started using periodicals and papers than the trade cards as it was far cheaper so eventually the trade card industry began to be used less and less.

Visiting cards were also present during Louis XIV’s reign and were known as ‘Visite Biletes’. These cards were about the size of a playing card and users signed them with promissory notes and other little messages. Eventually these little cards ended up developing into greeting cards if they were not introducing individuals in all of their glory.
By the 19th century within Europe these ‘visiting cards’ had travelled further than the French courts and made their way to both America and Europe. Any middle class lady or gentleman was expected to have their own visiting card or calling card, in which usually they were decorated with coat of arms and advertised the individual. Please visit Post Card Design Toronto for more information

America was slightly different from Europe in that there were two different forms of cards, either the visiting card which were used more in social situations for the upper classes. This gave proof that associates had met with introductions whereas the business card was used solely in all classes to promote business. Both men and woman had these cards yet if somebody used a business card in place of a visiting card it was considered very poor taste as a social visit was not meant to be a business opportunity. Often business cards left with servants indicated that you had called to a collect a bill.

Today business cards are used readily in order for people to be able to contact certain individuals within companies and the actual company itself. They allow for people to communicate with an associate and then give them a clear and concise way of contacting them again if they are interested in business. Today cards are often colourful and quirky to catch the eye of potential customers and leaving a business card on a social visit is no longer seen as inappropriate. Please visit Magnet Design Toronto for more information

America, Business, business card design, card, Century, England, Europe, europe in the 19th century, London, Louis, Louis XIV, trade, trade cards, visit, visiting cards

September 24th, 2009 by Bruce

Every business needs an effective marketing strategy and most business owners would admit this. However, they may not question whether or not their own strategy is, indeed, an effective one. Stop for a moment and just consider what would happen if your business had no decent advertising. The answer is quite simple, most businesses would fail very quickly without an effective marketing strategy. For more information on Business Card Design Toronto please visit us

The Importance of a Business Card

You may not consider a business card as a marketing tool, but it can be a very effective and versatile one. Your business card offers an introduction to your company to prospective clients while at the same time enhancing you as a professional. If you don’t already have a business card, you definitely need one.

Branding With Business Cards

A business marketing plan will usually incorporate a range of strategies including direct selling and branding. Direct selling focuses on increasing market share and profitability by selling your products and services. Branding is a way of differentiating your business from your competitors.

Most business are not selling a unique product, so in order to gain a competitive edge you need to have a unique selling point. In other words, you have to offer your customers something different that they want. Perhaps you can focus on exceptional customer service, offer a rewards program for customer loyalty, or provide an in-house extended warranty that beats your competitors hands down. By taking the time to build a strong brand, you will reap significant returns in the long run. A well designed business card which emphasizes your unique selling point can help you build your brand. For more information on Digital Post Card Design Toronto please visit us

Be Creative and Humorous

Who are you and what is your business really about? Are you reliable and ethical and are your employees helpful? You may not think it’s possible, but a well designed business card can actually convey all this information at a glance.

Whether you are planning to start a new business or are already running an established one, it is important to give the best possible impression of yourself and your organization. A business card that can impress a broad audience can be a great asset. Not only do you want to convey the impression that you are a quality person running a quality organization, you also want people to see you as a friendly and approachable person with a sense of humor. This is the kind of person most people feel they can relate to and you are likely to attract positive comments and word of mouth recommendations.

The Look and Feel of Your Business Card

The message you want your business card to convey needs to match the texture and material you have chosen to make your card from. The more unique the material you choose for your business card, the more you will differentiate your business. There are more business card options available today than ever before. Some people create their business cards from plastic, material and even polished metals. Even if you can’t afford some of the more expensive options, you can still make paper cards unique by engraving or indenting original designs onto them. For example, dentist may have an image of a set of teeth indented onto business card paper. This is far more effective than simply printing an image and is likely to get a lot of attention, which is the whole point.

There is no doubt that business cards are essential marketing tools for business success. A well designed business card can create a powerful and positive impression for both yourself and your business. The more effectively designed the business card, the higher your return on investment will be. For more information on Letterhead designs Toronto please visit us

Business, business card design, card, customer loyalty, Information, marketing, rewards program, strategy, Toronto, unique selling point