September 29th, 2009 by Bruce

The success of a business is dependent on several factors. Businesses should offer the best products to be successful. They should effectively manage their costs of production to offer their product at a reasonable price and they must have the best in marketing public relations.

Even businesses with the first two of these principles covered fail miserably without great marketing public relations. History is filled with businesses that have failed, not because they offered a poor product or could not manage costs, but because of management public relations.

Marketing public relations goes hand in hand with a companies reputation. If a company has a bad reputation it will not likely succeed. Even companies that improve their product after an initially bad product may have already done the damage. The business may have already sealed it own fate. The bad product will always be associated with the business unless something is done.

Businesses that begin with a well designed product build a good reputation. Even if they have a product that is a dud, the public is willing to forgive, because of the earlier reputation.

If your company had a bad start is there no hope? Of course there is hope, however you will need to work with extra diligence in the area of marketing public relations.

Here are some ways that a business can overcome the marketing public relations area.

One such way is by offering free samples. Prior to the 1980s, diet sweeteners were disgusting. Little white pills or liquid drops that were supposed to add a sweet taste made everything taste like earwax. The image of diet sweeteners changed forever in 1983 when a gumball came in the mail. This artificially sweetened gum did not have the bitter flavor of saccharine. The add campaigns showed fresh strawberries dipped in the sweetener and consumed without the terrible taste of other artificial sweeteners. The image of an artificial sweetener changed forever because of a free sample.

Offer a better warranty. Kia motors is a great example of this strategy. The first of these Korean vehicles sold in the United States were inexpensive little cars that did not last. Kia began improving their vehicles, but they had a reputation to overcome. In the mid-1990s they began a ten year 100, 000 mile warranty campaign. At the time this type warranty was not offered by any other vehicle manufacturer. The advertising campaign slogan was “Our wills are strong, our butts are too.” Today Kia has gained a respectable part of the market.

Offer a better price. For many people, the ultimate determination of what product is bought it the price. Even if a company has had a bad reputation in the past some people will try the less expensive product. If your product has improved, then you will begin to get a following. Kia motors also used this campaign along with easy financing to win back their share of the market.

If you want to overcome problems with your public relations and marketing communications and businesses past and become a great company today, you must have good public relations and marketing services.

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